C&C Shipping Solutions, a company with a long experience in the on-board signage and digital navigation market, has launched an important rebranding project with the aim of strengthening its identity and positioning.
C&C Marine is the new brand that summarizes the two main souls of the company in a single logo declined according to the traditional colors of its business units: red and blue.
The visual identity works in synergy with a new corporate communication designed to bring together corporate values: on-board experience, Italian design, flexibility and the ability to solve problems always, at any time and at any latitude. “We are at sea with you every day” is the claim chosen to represent the closeness, dedication and availability of the people of C&C, a united, close-knit and competent team.
“In this delicate moment for our planet, we have decided to renew our image and, at the same time, to renew our commitment – says Nicola Odone, CEO of the company – to give a strong signal of confidence in the future and restart with new energy towards the challenges that await us ».
The rebranding activity, designed by the Genoese agency Today®, represents the strong desire of C&C to increase its presence and its recognition in the sector through communication and visual identity. New logo, new image, new website, new information channels and a greater presence on social media are part of a single strategic communication plan with the aim of bringing to its correct positioning one of the main world players in the sector of signage and digital navigation.